by While ambient fragrance services are beneficial for establishing consumer traffic and brand loyalty for almost any industry under the sun, their use in the automobile industry, and in particular, auto dealerships, is unquestionable and outstanding.
This is most clearly illustrated by the growing demand for the duality of fragrance services we serve through our sister company, Air-Scent International, in Pittsburgh, PA.
A sensory experience in a showroom almost always leads to increased dwell time, which can subconsciously strengthen emotional attachment to a particular brand and even put a potential car buyer at ease enough to make a purchase.
Relevant Studies and Statistics
The most current research clearly indicates that the human sense of smell influences about 75% of our daily emotions and is vital for memory formation.
A recent white paper representing research conducted from Premium Scenting and Walnut Unlimited and titled:The Ultimate Car Showroom Report indicates that smell affects human experience within 5 seconds, making it several seconds faster than sight.
It strongly influences brand impression and if both senses are triggered simultaneously, this study suggests that brand impact on the consumer increases by 30%.
This same study also indicated that if all three senses are engaged at the same time, the number more than doubles to 70%.
About 48% of consumers tested in this survey admitted that a pleasant smelling dealership would encourage more extended visits, and 69% admitted that such a smell would positively increase their perception of luxury or adventure that might be associated with a particular brand. .
The idea that scent can leverage certain human emotions is evident. About a third of these same participants noted that a pleasant smell might tempt them to return to a particular showroom.
Capturing the new car smell
Fragrance in dealerships unconsciously connects with consumers on a deep, personal level, helping to win their trust and influence their purchasing choices. Comedian, Rita Rudner once said that she found a new perfume that attracts men New car interior.
But what exactly is that new car smell and how can it be strategized to increase sales? The answer is that there is no single solution, as each showroom’s signature scent should reflect the spirit, mission and personality of the brand, and determining this requires the consummate expertise of our experts at Air-Scent International and their air fresheners. Available through Pestco Professional Services to determine.
This is because careful thought needs to be given to identifying scents that reflect a particular brand and is just as important as nailing down the right scent that will work for that particular showroom.
This strategy requires consummate marketing skills and will only be effective if it is used correctly.
Ambient fragrance marketing is both a science and an art, and finding that perfect scent can take some time because the range of choices is virtually endless.
In the case of auto showrooms and dealerships, the demands are very special because not only is the industry highly competitive, but cars are rarely bought even by the wealthiest customers, which makes the first impression even more volatile and significant.
Our teams at Pestco Professional Services know how to narrow down a brand’s demographic, targeting specific fragrance types, as the younger crowd is more attracted to certain fragrances than others, and the same holds true for older consumers.
A showroom of leather, rubber, wax and paint can still be smelled differently and each of them represents a mosaic of connective tissue between a brand’s unique value, target audience, history and future.
Fragrance evokes a sense of quality, integrity and confidence in consumers and creates an unforgettable connection with a brand.
In addition to making an indelible first impression, fragrance also boosts marketing time, which can not only put customers more in the mood to buy, but also make them more likely to agree to a higher selling price than the price indicated on the car. .
Air-Scent International’s air fresheners, available through Pestco Professional Services, provide continuous air freshening and odor protection throughout a vehicle showroom.
Their versatile dispensers and refills, equipped with the powerful odor neutralizer, Metagene, are top-notch and guaranteed to keep any size dealership or showroom fresh and clean all day long.
These as well as pest and odor control and restroom hygiene services are available at Pittsburgh Industries under a cost-effective, all-inclusive service known as The Complete Care Facility Program.
Facility hygiene, whether with odor or pest problems, is an ongoing concern that is most effectively addressed when technicians are called to a scene. before A malodor gets out of hand.
Our Complete Care Facility program aims to provide the best odor-control and air freshening services to all its customers by providing a cost-effective bundled service from a trusted company (such as Pestco) that provides pest and odor control, air supply. Freshening and restroom hygiene services performed by Enviro-Master Services.
5 Ambient Fragrances for Pittsburgh Auto Dealerships
The following fragrances are designed for ambient scents. Each of us works Aroma Styler HVAC Diffuser (pictured below) and or aRoma Beam Bluetooth-powered air freshener diffuser.
Island breeze
This enchanting fragrance is soft, seductive and evokes exotic landscapes. It flows with head notes of gourd, pearl and coconut tinged pina colada, fresh, juicy and zesty orange slices and rich, sensual cream.
These aspects soon fold into a bouquet of heart notes filled with haunting and intense jasmine and sugary, salty and slightly acidic aniseed aspects.
The scent finishes with alluring, luxurious and elegant vanilla, moist, sugary, crystallized candy and green, fruity and tropical peel of pineapple.
Lemongrass and Sage
A fragrance of great strength and intensity, the top notes burst through with fresh lemon and rich, spicy ginger citrus side.
These elements soon give way to clean, crisp and green lemongrass and a sensual heart note of earthy, warm and woody dry sage.
Base notes of pink, herbaceous geranium and sensual, sensual musk complete this powerful and unforgettable scent.
sensational
Citrus top notes of tangy, uplifting grapefruit, clean, fresh lemon and sharp and zesty lime introduce this vibrant, bracing fragrance.
These elements soon evolve into a floral, herbal middle note that is woody, aromatic rosemary, pepper, spicy and green basil, piney, intense eucalyptus, rich and smooth gardenia, spicy, clove-like and bright carnation and the very sweet and intense night blossom. jasmine
The scent completes with a sensual dry dark, lusty patchouli, honeyed, rich and warm amber, aromatic, robust, and green douglas fir and earthy musk.
Utopia
An opening burst of tart grapefruit, fresh, sweet lemon and crunchy apple make up the top notes of this warm and inviting fragrance.
These fruity aspects flow seamlessly into a floral heart note bouquet full of romantic, musky rose, haunting and deeply intoxicating jasmine, strong, sensual and creamy tuberose, soft, green and delicate lily-of-the-valley and rich, velvety gardenia. This captivating fragrance completes with a dry down composed of earthy, rich and honeyed amber and ozonic, sun-dried driftwood.
White tea and figs
This sweet-smelling blend of tropical, citrus and fruity elements opens with a top note dominated by fresh, sweet, green and earthy figs that melds into a smooth, exotic and clean middle note of white tea bud, narcotic, deeply intoxicating jasmine and saffron. musky, dreamy rose.
A luxurious, soothing dry down that combines aspects of clean, dry and balsamic cedar, earthy, smooth amber and sensual, sensual musk completes this unforgettable scent.
In conclusion
If you are the owner or manager of a Pittsburgh car dealership, our associates at Pestco Professional Services and Air Scent International are here to help keep any enterprise smelling fresh, clean and inviting at all times.
Give us a call today and find out what they can do for both your showroom and your bottom line.
Final Thoughts on New Car Smell: I want to line the inside of my nostrils with leather, always smelling like a new car. ~ Jared Kintz
Photo credit: Pixabay
